About us

We are a technology-driven IP toy company dedicated to reshaping traditional toy manufacturing methods.


Our partner factories' unwavering adherence to food-contact grade standards, combined with our industry-leading manufacturing capabilities, has garnered widespread recognition from global partners. In September 2025, we secured a global license from the Fédération Internationale de Football Association ("FIFA") to design, develop, manufacture, and distribute figurines featuring the mascot of the 2026 FIFA World Cup across more than 60 countries and regions. This collaboration underscores our world-class capabilities in design, production, and delivery, serving as a strategic opportunity to access a wider range of mainstream global retail channels and to further elevate our international influence.

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{"default":"ESG Governance"}

ESG Governance

Our founder and management team are deeply committed to social responsibility and adhere to a long-term sustainable development philosophy. We continuously strengthen our initiatives in environmental protection, carbon emissions reduction, and energy efficiency.
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{"default":"Affordable Access"}

Affordable Access

90MTOYS Core Philosophy & Mission: To make premium IP toys accessible to consumers worldwide, regardless of income level, and to guard the universal desire for joy and fun.

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